Oh, Hey

IN A NUTSHELL

I am an empathetic creator with a bold passion for inventive problem solving & storytelling.

The Craft Lab

"Lab?" Like, science? Yes, but no.

Think of marketing as a dynamic kitchen and a traditional science lab as a precise bakery.

In the kitchen, marketers are like chefs, blending ingredients (ideas, strategies, and creativity) to cook up a delicious dish that appeals to the audience's taste buds. They experiment with flavors and presentation, much like scientists in a bakery, who follow exact recipes (protocols) and measure ingredients (data) to bake the perfect cake (results).

Both environments require a balance of creativity and precision. Just as a chef adjusts the seasoning based on taste tests, scientists tweak their experiments based on data analysis. In both spaces, the goal is to create something that satisfies and delights, whether it's a successful campaign, a world class logo or a transformational discovery.

And yes. I love to eat.

Kristin Parker Beatty

Our Vision

We aim to empower businesses to own their creative journey with the knowledge and tools to self-navigate. All the while, igniting a persistent flame to prioritize and nurture marketing efforts, ensuring lasting success and innovation.

We are relentless in developing stories through marketing and design that are both inspiring and impactful for brands and consumers.

We take the road less traveled, challenge the norm and methodically breathe life into ideas.

I do cool things, because I've done cool things.

I have a visionary approach to brand marketing and creative strategy. I credit this to the diversity of industries and roles I've had the honor of servicing, from Education to CPG, to Automotive, to big Tech (and little Tech), to Non-Profits and Entertainment. I wear a lot of hats, and they all have sparkles.

With a career spanning over two decades, I have honed my skills in leading high-impact creative initiatives and developing thoughtful marketing strategies that resonate with any audience you can imagine.

I am unapologetically obsessed with the power of presentation.

LET'S CHAT

I have studied (and continue to study) everything there is to study about the art of marketing and communications. Between my degrees, certifications, lived experiences and student loans, what remains most true is that it's less about what you sell and more about how you sell.